Education beside the shelf
Health content supports the catalog instead of hiding in a blog.
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E-commerce · Supplements · 17
EstroBlock
The storefront for Dr. Nick Delgado's hormonal-acne supplement line — catalog, education and checkout in one flow.
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The brief
EstroBlock sells the Delgado Protocol supplement line targeting hormonal acne and hormone balance. The store must do two jobs at once: convert returning buyers fast, and educate skeptical first-timers into confident ones.
The challenge
Supplement buyers are burned often and trust slowly. Product claims need educational backing, and the path from 'which one is for me?' to checkout has to stay short.
The response
Best-sellers lead the storefront with plain-language positioning per product, health education sits one click away, and cart actions stay persistent through the browsing experience.
Key decisions
Product-level clarity
Each formula states who it's for and how it differs from its siblings.
Fast lane for repeat buyers
Returning customers reach their product and checkout in seconds.
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