Two audiences, equal billing
Navigation splits Prospects and Job Candidates at the top level.
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B2B · Staffing · 18
Fairway Staffing
A family-owned staffing agency serving Los Angeles and Orange County since 2009 — built for employers and applicants alike.
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The brief
Fairway Staffing places industrial and office workers across LA and Orange County. Its website serves two audiences with opposite goals — companies that need people, and people who need work — without letting either feel secondary.
The challenge
Dual-audience sites usually pick a favorite. Applicants get a buried careers link, or employers get generic promises. Both conversions matter here, every day.
The response
Prospects and job candidates get parallel, equally-weighted paths from the first screen — with the job board and apply actions as prominent as the employer pipeline.
Key decisions
Family-owned as strategy
Since-2009 continuity and family operation anchor the trust story.
Always-on apply
The persistent Apply Now bar meets job seekers the moment intent strikes.
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