Distinction over decoration
Real credentials — not adjectives — carry the positioning.
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Dental · Local service · 15
Mid Wilshire Dentistry
Cosmetic and general dentistry in Los Angeles — veneers-led care with a personal touch.
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The brief
Dr. Hanasab's Mid Wilshire practice — official dentist of the Los Angeles Clippers — blends cosmetic work like porcelain veneers with everyday dentistry. The site had to feel like the practice: polished, personal, unmistakably LA.
The challenge
Dental sites drown in sameness: the same smiles, the same claims. Differentiation had to come from the doctor's actual distinctions and the practice's tone, not louder graphics.
The response
A dark, refined visual language sets the practice apart, credentials like the Clippers partnership do the differentiating, and emergency and booking paths stay immediate.
Key decisions
Two front doors
Routine booking and dental emergencies get separate, obvious paths.
Cosmetic-led hierarchy
Veneers and smile work lead; general dentistry supports.
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