The surgeon is the brand
Design leads with the person and his work, not stock medical imagery.
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Medical · Plastic surgery · 10
Dr. Kian Karimi
An authority-first digital presence for a leading Los Angeles facial plastic surgeon.
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The brief
Dr. Kian Karimi is a double board-certified facial plastic surgeon known for rhinoplasty and deep-plane lifts. His site has one job: let the credentials, results and philosophy speak clearly enough to justify a consultation.
The challenge
Elective surgery is a high-stakes, research-heavy decision. Prospective patients arrive with fear and a dozen open tabs; the site must answer clinical questions while feeling personal, not corporate.
The response
Procedure-level pages, surgeon-forward imagery and credential proof are organized so that every path — from first curiosity to booking — reinforces expertise and calm.
Key decisions
One page per decision
Each procedure gets its own complete answer — candidacy, process, recovery.
Proof over promises
Credentials, media and results carry the argument so the copy doesn't have to oversell.
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