Catalog by intent
Face, body, breast and non-surgical paths mirror how patients actually think.
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Medical · Plastic surgery · 12
Beverly Hills Plastic Surgery Group
The flagship digital home of celebrity board-certified surgeons Drs. Danielpour and Layke.
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The brief
Beverly Hills Plastic Surgery Group spans surgical, reconstructive and medspa services under two celebrity surgeons. The site carries a large service catalog, press presence and consultation funnel without losing its luxury tone.
The challenge
Breadth is the enemy of clarity: dozens of procedures, two surgeons, out-of-town patients and financing all compete for attention on one property.
The response
A disciplined navigation system organizes the catalog by intent, while 'Feel your best, look your best' positioning, galleries and online consultation keep the brand experience cohesive at every depth.
Key decisions
Two surgeons, one brand
Individual credibility feeds a unified group identity rather than competing with it.
Consultation everywhere
Online consultation is a persistent action, not a buried contact page.
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